The study brings forth a collection of well thought out and executed designs aimed to show viewers that visual branding plays a detrimental role in the successful continuation of a business. Through the development of the overall TOPself  program branding and various other branding projects, this study is an exploration into creating highly thought out designs for a small community group, it is shown how altering the design of a business can shift the cultural landscape of said community, into a place of visually pleasing aesthetics.


My name is Ash Neill, I'm a graphic designer with a massive interest in visual branding and it's connection with psychological influence. I fell in love with design in high school after having a project to create a faux brand as part of one of my classes. Ever since this moment it has become my passion to create well excited Brand identity designs across a large range of clients.